Verizon Wireless Ends its "New Every Two" UPgrade program

The start of 2010 brought some major changes in the US mobile phone arena. Of course, the coming of the CDMA iPhone for Verizon Wireless is the biggest one so far. However, Verizon also delivered some disappointment when it informed subscribers of the end to the popular "New Every Two" upgrade program.

But what is the "New Every Two" program anyway? Well, this program offers Verizon subscribers a credit of $30 to $100 toward a new phone every two years. So you see why it has become quite popular.

Unfortunately, this program will halt as of January 16. The company will stop offering the credit to new customers and won't re-enroll current customers in the program. Consumers can also say goodbye to the early upgrade program.

Brenda Raney, a spokeswoman for Verizon Wireless, has indicated that the carrier plans to shifting to a "simpler program" in which customers will be offered promotions and discounts directly. She stated in an email that "We are a retail business so the New Every Two promotion is evolving to be more in line with how retailers work with customers today. This will include promotional offers via e-mail based on preferences that are more tailored to customers' needs."

This means that customers signing up after January 16, they will not get to access this program. However, Verizon Wireless customers under contract prior to January 16, 2011, who meet the qualifications for New Every Two program will be grandfathered so they can use the benefit one more time.

That's it for this update. Tune in next week for more wireless contract related news and updates.